The iWorld

Hertz has launched a new budget car rental program which is named as Simply Wheelz. Powered with online booking, self-service rental machines and rates starting as low as $15 a weekend day and $94 a week.

Customers pick up their cars using one-stop self-service rental machines, which scan a bar code from the printed Web reservation and also scans the renter's driver's license.

The transaction is designed to be completed without help from an attendant, but personnel will be on hand to assist.